CIPWE docs
Scoring Model
How the 100-point CIPWE score works.
4 sections~7 min readPractical examples included
On this page
Category weights
CIPWE uses six weighted categories to produce a practical, explainable score.
- Structured Data: 30 points
- Semantic HTML: 20 points
- Metadata: 15 points
- Crawl Signals: 15 points
- Content Clarity: 10 points
- Agent Signals: 10 points
Grade bands
Grade boundaries make trend analysis easier across teams.
- A+: 95-100
- A: 90-94
- B+: 80-89
- B: 70-79
- C: 60-69
- D: 40-59
- F: 0-39
How to interpret score changes
Not all points are equal in implementation cost. Prioritize high-leverage categories first.
- First improve Structured Data and Crawl Signals
- Then harden metadata and semantic structure
- Use Agent Signals to close the final visibility gap
Target thresholds by team stage
Set realistic progression to drive consistency instead of one-off spikes.
- Early stage: 55+
- Growth stage: 70+
- Mature org: 85+ with regression alerts